THE STORY OF: Oud
Oud is the smell of LUXURY and DECADENCE.
Made from the oil extracted from a unique fungus found in the heartwood of the Agar tree, this ingredient is found in the most dense forests of Southeast Asia and only approximately 2% of trees will produce it. Because of its rarity, it is considered 1 and half times the value of gold!
It is a smokey and carries with it a mysterious allure. A scent that will leave a lasting impression.
Of course, the number 12 refers to our store in another Dublin institution; Arnotts Department Store!