“Grooming is booming .” Gentlemen of the twenty-first century know it’s as important to be well groomed as it is to be well versed in the arts of conversation, dating and personal style. The Grafton Barber name is synonymous with their unique philosophy. Chapters on topics from skincare to shaving techniques, fragrance choices to social media, haircuts to beard oils – complemented by illustrations and photographs – offer expert guidance to navigate the challenges and pleasures of contemporary life. Grafton Barbers can not only be trusted with a cut-throat blade, but also to make proper conversation as they do so. Staff always read the day’s newspapers before setting to work with hot towels, scissors and shaving cream . They can teach you how to: achieve the slick, sharp sidepart (if you don’t look like George Clooney by the end, there’s no help for you!) evolve your grooming style through all the ages of man from 18 to 98 and interact with the world in ways that are informed, engaging and intelligent.